How a gothic rebrand made clients obsessed
Can Gothic luxury appeal to regular people? This skincare studio proved it can.
We took Ashlee's brand from common to gothic, luxurious and full of details.
What happened? Clients obsessed over it!
Watch Virginia breakdown how we did it, from strategy to delivery.
The challenge
Ashlee wanted to attract an up-scale audience and to integrate her dark aesthetics into her brand.
The problem? She was terrified it would scare away regular people. Non-goths.
What we did
Strategy first - Deep research on her audience, competitors, and goals.
What her dream clients needed to see? And how to match that with a brand Ashlee would resonate with?
Full brand system - Logos, colors, fonts, textures, icons, patterns...
We created a universe for Ashlee's brand that works now and scales for the future.
Premium touchpoints - Gift cards in velvet envelopes with wax seals, business cards with gold foil and duplex paper, social media templates, website styling. Every touch-point elevated to luxury standard.
Managed production - We handled the entire printing process so she didn't have to deal with vendors or technical details.
The result
When Ashlee launched, people became obsessed.
To this day, more than an year after launch, she still receives DMs complimenting her brand.
People buy just for the unboxing experience.
She loved the brand so much that she dresses in its palette!
Key takeaways
1. Dark aesthetics work for ANY business when done right.
It can look beautiful, premium and elevated, or cheesy and Halloween-ish. It's all in the execution.
2. Your brand filters your ideal clients.
To attract the right people, it needs intentional positioning.
3. Identity needs repetition.
This means every touch-point should be on brand and reflect the same standard of quality.
You too can have a brand you resonate with and clients love
Do you have a big vision for your brand, but are struggling to make it reflect who you truly are?
I’d love to hop on a Discovery call with you and discuss how to make that happen.
We'll talk about your vision, map out what you need, and I'll give you a custom package recommendation and a quote.
No pressure, no fluff. Just you and me talking about your vision.
We're the #1 design studio for gothic, dark and alternative brands
We've done 90+ branding projects in 10+ different markets since 2020.
This is what clients say about us.
"I knew trusting Virginia would be the best decision I could possible make, and it turns out I was damn right about that!"
"I felt from the outset that Virginia understood me and my business in a way that very few can. I had complete trust in her and her team, and I was not disapointed!"
Questions? We've Got Answers
We'll dive deep into who you really are and what you want your brand to say. You'll feel heard and understood, which is honestly my favorite part of the whole process.
There's zero pressure and no need to impress me or put on a professional front.
Just come to the call ready to talk. No presentations, no homework, no stress.
We're just gonna chat about your vision and see if we're a good fit.